Suzanne Jackson may have just won Most Stylish Woman at the Peter Mark Style Awards last Friday, but she just announced she will be discontinuing her eponymous fashion line – only four months after it launched.
The popular blogger, known as So Sue Me, has a successful beauty range SOSU by SJ and launched a fashion line in December under the same name. Jackson said she can’t give the business the time it needs and instead will be concentrating on her beauty range.
“I have always wanted to do fashion but I am a beauty girl at heart. I was trained in beauty, I’ve worked in beauty and it’s what I know,” she told followers on Snapchat.
“I started the fashion line a long time before it went live at Christmas and I worked tirelessly on the project. It was really exciting,
“I really, really enjoyed doing it, but I’m only one person and I can’t possibly do fashion and beauty.
“So I was coming up against a brick wall where I was trying to focus my energy on fashion, trying to focus my energy on beauty and I just couldn’t focus on one thing 200pc.”
The former model added: “It sounds so dramatic, but that’s the way it is in business.”
When she launched the range in December, she said it had “always been a dream” of hers to branch into fashion.
In March, in an interview with Life magazine, she said her range wouldn’t be continued but confirmed the news on social media. The remaining pieces will be sold over the coming weeks.